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Impact of Azure AI

Introduction

Azure AI is a portfolio of AI and machine learning (ML) services that help developers, data scientists, and organizations build AI into their applications. Azure AI Services include Vision, Speech, Language, Decision, and OpenAI — all of which are available through REST APIs and library software development kits (SDKs).

The study is based on a composite organization, a trusted financial model, and interviews with decision-makers across five organizations that have deployed Azure AI services for various use cases. The study reveals that Azure AI can deliver significant benefits in terms of business growth, cost optimization, manual process automation, AI/ML operational efficiency, and legacy technology replacement.

Key findings

The study found that Azure AI can provide a 284% ROI over three years, with a payback period of less than six months. The benefits include:
$12.6 million in business growth:
Azure AI enabled the composite organization to create new revenue streams, increase customer satisfaction and retention, and enhance competitive advantage by delivering innovative and personalized solutions.
$16.1 million in cost optimization:
Azure AI reduced the composite organization’s infrastructure, licensing, development, maintenance, and support costs by providing scalable, secure, and reliable cloud-based AI services.
$5.8 million in manual process automation:
Azure AI improved the composite organization’s productivity, efficiency, and accuracy by automating repetitive and time-consuming tasks such as data extraction, document processing, transcription, translation, and sentiment analysis.
$4.9 million in AI/ML operational efficiency:
Azure AI accelerated the composite organization’s AI/ML lifecycle by providing end-to-end tools and services for data preparation, model development, deployment, monitoring, governance, and responsible AI.
$2.7 million in legacy technology replacement:
Azure AI modernized the composite organization’s legacy systems and applications by migrating them to the cloud and infusing them with AI capabilities.

Additional Benefits

Some additional benefits that are not quantified in the financial analysis but are important to consider:
  • Improved customer experience: Azure AI helped the composite organization deliver more engaging, relevant, and accessible solutions to its customers across various channels and devices.
  • Enhanced employee experience: Azure AI empowered the composite organization’s employees with better tools, insights, and skills to perform their jobs more effectively and creatively.
  • Increased trust and compliance: Azure AI ensured the composite organization’s compliance with industry standards and regulations by providing transparent, secure, and ethical AI services.

Real World Examples

The study also features some real-world examples of how organizations are using Azure AI to achieve their business goals:
  • CarMax: The largest used-car retailer in the US leveraged Azure OpenAI’s Chat GPT-3 model, Azure Cognitive Search, and Azure Machine Learning Responsible AI dashboard to create a research tool that helps customers find their ideal car based on online reviews of 4,500 car types.
  • NBA: The premier professional basketball league in the US partnered with Microsoft to create NBA CourtOptix, a platform that uses Azure Computer Vision, Azure Media Services, and Azure Machine Learning to provide advanced analytics and insights into player performance and game dynamics.
  • H&R Block: The leading tax preparation company in the US used Azure Form Recognizer, Azure Cognitive Services, and Azure Machine Learning to automate the extraction of data from tax documents and provide personalized tax advice to its clients.
  • Mercedes-Benz: The renowned luxury car manufacturer announced a strategic partnership with Microsoft to use Azure Cognitive Services, Azure Machine Learning, and OpenAI GPT-3 model to enhance its customer service experience with intelligent voice assistants. Conclusion Azure AI is a comprehensive suite of tools and services that enable organizations to build AI into their applications.

Conclusion

By harnessing the power of artificial intelligence, Azure AI offers an unparalleled level of precision, speed, and scalability in delivering value to customers and stakeholders. The Forrester TEI study shows that investing in Azure AI can result in significant financial benefits as well as improved customer and employee experience, increased trust and compliance, and reduced risk and complexity. To learn more about the Total Economic Impact™ of Azure AI, download the full report here. To get started with Azure AI, visit the Azure AI website or contact us today.

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